Are you planning on launching a new product on the market? Use this checklist to make sure that your plan is indeed very successful.
Research
- Buyers’ Market: Determine the presence of a market for the product or software
- Potential partners/affiliates: Are there people you can work together with?
- Compete or COMPLETE: Are there businesses in the market or are you alone?
- Competing products: What products offer the same services?
- Price of competing products: What is your pricing compared to similar products?
- Keyword Discovery (Searches per Month): How often do people search for the product?
- Keyword Competition: How competitive is the keyword?
Site Setup
- Expert: Do you have an experienced hand to help you set up?
- Easy to Navigate: Is your website easy to find information on?
- Photos: Are the product photos really clear?
- Ranking: Where does the site rank?
Content Creation
- Create the best content about the product.
- Focus on the problems that the product will solve
- Focus on what the product is offering that’s different
- Get original content about the product/ don’t duplicate
- Provide the most ideal information about your product
Product Creation
- Determine how the product will be packaged
- Choose where to do the pilot
- Have a small group test and respond on the product
Promotion
- Market the product
- Advertise on the product
- Promote customers to leave reviews
- Use posters, billboards, social media pages, and emails
Conversion Tactics
- Carry out analytics
- Determine what your conversion rates are
- Determine potential return on investments
Launching a product need you to be patient and to have your facts right. The choice of a checklist will easily guide you and provide you with the best pointers.